As Malaysia prepares for Visit Malaysia Year 2026, the nation is poised to mark a major milestone in its tourism industry. With an ambitious target of attracting 47 million tourists and achieving RM147.1 billion in tourism receipts, VMY 2026 signals Malaysia’s determination to elevate itself as a premier global destination.
For the hospitality sector, particularly hotels, this presents a pivotal opportunity not just to tap into tourist demand, but also to accelerate digitalisation and sustainability — two powerful forces reshaping the structure of the global tourism landscape.